News Release
September 19, 2023
To Whom It May Concern
Nintendo Co., Ltd.
Graphic depicting the world of Super Mario to be displayed
at the Shijo-dori underground walkway in Kyoto
Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa) will unveil graphics depicting the world of Super Mario on the north and south walls of the Shijo-dori underground walkway near Exit 10 up to Exit 11 starting October 5, 2023. This is being done as part of the Shijo-dori underground walkway activation initiative by the Conference of Shijo-dori Underground Walkway Activation, consisting of Shijo Han’eikai Shopping Street Promotion Associations, Hankyu Corporation, and the City of Kyoto.
This project is being promoted as an effort to contribute to our fundamental strategy to expand the number of people who have access to Nintendo IP, and by displaying our IP at Shijo-dori underground walkway in Kyoto-city, where many people come and go, we hope people will feel an affinity with our IP.
About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.6 billion video games and over 800 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.