IR Information

Corporate Management Policy Briefing /
Semi-Annual Financial Results Briefing
for Fiscal Year Ending March 2016
Oct. 29, 2015
BACK  | 

The main character of Miitomo is you. First, you create your own Mii.


The Mii asks you a variety of questions and communicates your answers with your Friends’ Mii.


The people you will be able to communicate with are limited to your friends whom you have registered as Friends. We are designing this communication application to enable Friends to share information comfortably and securely.


In this way, instead of the users proactively sending their own messages, Miitomo has a unique characteristic that can be called “friendly communication starters” as your Mii will automatically dispatch the answers you gave to certain questions to your friends.
These “friendly communication starters” have an advantage that even the people who are less willing to send messages can easily participate. Another unique characteristic of Miitomo is that you may be able to find out unknown aspects about your friends or unexpected commonalities you share with your friend because Miitomo may pick up the topics that you usually do not discuss but would be willing to answer if asked.
What we would like to realize is, through such communication, you will be able to deepen friendly relationships and have more people with whom you can play games.
Both My Nintendo and Miitomo will be available in March 2016.
For reference, more than 200 million Mii characters have been created on our platforms, which means that many people around the world understand the appeal of Mii.


Finally, please let me tell you again about the objective and policy of our smart device business.


We have three main objectives for our smart device business:
By using smart devices, Nintendo aims to maximize the population that has access to Nintendo IP.
Needless to say, our premise is to make profits from the smart device business itself.
We are aiming to create a synergetic effect on Nintendo’s game dedicated device business.
By achieving these three objectives, we will try to maximize the Nintendo businesses overall.


In principle, we have a policy on our smart device business that we will not exclude any of our IP as a candidate to be deployed and that any and all IP could potentially be used.
There is no change in our already-announced schedule that we will release approximately five titles by the end of March 2017.
Although we announced during the last Financial Briefing that we would release the first application by the end of this year, we have rescheduled it to be released in March 2016 with our aim to further improve the application and to optimize the overall smart device business.
As for the content of the smart device applications, we will offer Nintendo-like applications that take advantage of smart device platforms.
In principle, we will release each application globally, but the specific countries in which we will release each one will be determined in terms of each IP to be deployed.

In this way, Nintendo will be aiming at further “gaming population expansion” through utilization of our Nintendo IP, Nintendo Account, which connects all of the Nintendo experiences beyond platforms, My Nintendo, our new membership service, and applications for smart devices.


That is all for my presentation today.


BACK  | 

Page Top