Another mission we have to tackle in order for Nintendo 3DS to spread is the fact that there are some more things you cannot value without actual experience than just glassless 3D images.

In addition to glassless 3D images, Nintendo 3DS has various features including new communication methods like "StreetPass" and "SpotPass," AR(Augmented Reality)-related functions, "Mii Maker" and so on. However, it is now clear that the combination of these new features is not necessarily easy-to-understand by just saying one word to those without experience.

For example, Nintendo 3DS has pre-installed software called "StreetPass Mii Plaza," which utilizes the "StreetPass" technology and all Nintendo 3DS users can play with this. In checking feedback from users in various ways, most of them think highly of this software once they experience it, and we feel that "StreetPass" has a great deal of potential. On the other hand, we have found that not all Nintendo 3DS users enjoy this software. There seems to be more than a few consumers who have Nintendo 3DS hardware but don't know about this software and possibly haven't had a chance to get interested in it.
After all, pre-installing a feature which we would like many people to enjoy is not sufficient to make it actually popular among users. The potential of one feature will never become a reality unless we offer a chance to make people interested in it and invent a way of communication in which we can express its attraction in one word.
We are going to focus on these actions at the appropriate timing in our marketing activities.

In addition, we have to enrich the network services.
Through the system update scheduled for around the end of May, we will be enhancing the network services, including Nintendo eShop and Internet Browser. Since Nintendo eShop will work as the basis of various network services, we will be able to propose new services to users through "SpotPass."
However, for the system update, we need to have consumers voluntarily go online with their Nintendo 3DS. We are planning to do some promotional activities in order to urge them to do so. More specifically, we will give a free download of "ExciteBike" as one of the "3D Classics" series during a certain period of time after the beginning of the system update. We would like to announce this widely and have as many people as possible update their hardware and start using Nintendo eShop.
Concerning the Virtual Console software, we will begin with GameBoy and GameBoy Color software, and continue with this until we gradually realize the Virtual Console software for the other platforms.

And, this is the final proposition. It is clear from our market research that many people feel that they "want" and "want to buy" Nintendo 3DS, and the latest demand for this device is the largest in comparison with our previous new platforms at the time of their launches, but on the other hand,

There is a big proposition that not that many people believe "Now is the time to buy it!" The penetration will not gain speed without overcoming this challenge.
After all, the way to solve this problem lies in how to communicate "what kind of games can be played," as long as Nintendo 3DS is a gaming device.

There might be consumers who are interested in Nintendo 3DS, but they are unable to find software which they want to play, and they are in the "wait-and-see mode," so I would like to inform you of the launch dates of software titles in Japan.

On May 12, "STEEL DIVER," a new game from Nintendo in which you will be able to operate a submarine,

On May 19, "DEAD OR ALIVE Dimensions," the latest title from the "DEAD OR ALIVE" series, which is the representative work of Team NINJA of TECMO KOEI GAMES,

On May 26, "ONE PIECE Unlimited Cruise Special" from NAMCO BANDAI Games,

On June 2, "RESIDENT EVIL: THE MERCENARIES 3D," a new title from the "RESIDENT EVIL" series, which is one of Capcom's well-known works.

On June 16, "The Legend of Zelda: Ocarina of Time," which took the world by storm in the Nintendo 64 era, and is the representative work from "The Legend of Zelda" series, which will mark its 25th anniversary this year, will be brought back in 3D as "The Legend of Zelda: Ocarina of Time 3D," with new features for Nintendo 3DS.