For us to further expand the Nintendo DS platform when one out of every 6 Japanese citizens already owns a DS, we should focus not only on the households which do not own a DS yet but also on the households where one DS is shared by multiple members. This will help us create that stream from "one DS per household" to "one DS per person."

This is why we now introduce you to Nintendo DSi as the new member to Nintendo DS platform.
For Nintendo DSi, naturally, we have added a number of new functions. Also, we have made some enhancements on the existing DS by listening to our consumers voices. I will explain about the latter point first.
First of all, so we can further improve the portable aspect that you can bring DS anywhere with you, we were challenged to make it as thin as possible without sacrificing its durability. As the result, DSi is 2.6mm or about 12% thinner than DS Lite. As the consequence of this effort, we have removed the slot for GameBoy Advance software. Even after the launch of Nintendo DSi, we will continue the sale of DS Lite as long as consumer demand continues. We will continue offering Nintendo DS Lite for those who enjoy playing GameBoy Advance software as well.

Next, we have tried to comply with the demands for the bigger screens. Since DS has two screens, and the weight of LCD naturally increases as we increase its size, we were challenged to adopt larger LCDs while maintaining the weight of Nintendo DS Lite. As the result, we have made little less than 8% increase over the current 3.00inch LCD to make it 3.25 inches. In terms of the dimension, approximately 17% increase was realized per screen.
We have also improved both the speaker volume and sound quality. They may sound unspectacular, but we recon that they are meaningful improvements.

After our presentations, please touch and feel it as we have made a number of DSi units available here today.

Among the new features, we have incorporated a camera function and an audio player function. You might have heard about this already through some media reports. And as you listen to me, you might share the impression that since many of today's cell phones already incorporate similar camera and audio player functions, this news does not sound Nintendo-esque nor does it seem to play any significant role in further expanding DS.
While these functions for cell phones are offered as extra utility tools, we would like to propose with DSi the entertainment of playing with and enjoying visuals and sounds by using these functions in more proactive and fun ways in your daily activities. The Nintendo DSi will be a tool to enrich each of our daily lives.

For cell phones and digital cameras, manufacturers have been increasing the number of pixels in order to appeal to consumers. However, we have taken almost the opposite approach. We cannot boast about the resolution as the camera for DSi has the 300,000 pixels resolution.

On the other hand, the "DSi Camera" software included in DSi, of course, can take pictures and store them, but there are 11 types of special camera lenses included. This means DSi can take pictures by utilizing a variety of special effects on real time basis, change the whole picture to black and white images, color the portions you touch or exchange the existing color with new one on the area you touch, make a composite picture using preinstalled frames or make the frames for yourselves, draw variety of graffiti on the pictures, use the technology to recognize human faces and put glasses and mustaches on them, combine two people's faces with different degrees of one's features, and confirm to what degree two faces are resembling by utilizing face recognition engine. These functions can be enjoyed with the unique Nintendo user interfaces that you are familiar with.

In other words, for DSi, we have tried to use existing camera functions fully for the entertainment purpose in unique ways, by taking advantage of unique double-screen and touch-panel features of DS.

Nintendo would like to enhance your lifestyle in ways that enable you to enjoy playing with your photographs and bringing them with you wherever you go. The pictures will be automatically sorted by the dates they were taken.
As you can see, Nintendo DSi can function as a photo diary and can also be a photo stand to run a photo slide show.

For a number of small children, Nintendo DSi will be their very first camera. For the Japanese female junior and high-school students, DSi can be a digital photo notebook which contains the stamp-sized face seals that they can take with them when hanging out with their friends. It can also be a tool for college students and young-adults to have more fun at parties. For middle-aged and senior citizens, it may become a photo diary to keep pictures of their grandchildren and hobbies.

Another new function, "DSi Sound" audio player, is not meant to be an ordinary audio playback mechanism. Since it is something Nintendo offers, we have aimed to design it so that people can "enjoy playing with sounds."
Some typical functions include one that enables the user to change the pitch and the speed separately by using the touch screen