This chart shows the transition of software market share among the three hardware manufacturers in Japan. Nintendo’s share remained exactly flat, as the decline of Wii, growth of Nintendo DS and shrinkage of the whole market cancelled each other.

As this chart shows, the American software market, which had been growing year after year, finally declined year-on-year.

This chart shows the transition of market share of the three hardware manufacturers. It might sound strange that Nintendo’s share slightly increased this year despite minimal growth of Wii and DS software sales as the whole market itself shrunk.

And this chart shows units software sales transition of European market.

Even though Nintendo maintained more than half the market share, it slightly decreased, as both Wii and Nintendo DS lowered its sales.

So far I have been talking about the market based on the number of units. Now I would like to look at the market in terms of monetary sales volume.

This chart shows market size of each year, from the beginning of the year to the most recent week, according to the source by Media Create. Unfortunately, the Japanese market has been contracting consecutively since its peak in 2007.

This chart shows the size of Nintendo’s platform market in red. This year’s result lowered from last year and of course we are not satisfied with this result.

But when we analyze market share on monetary basis, even though it may sound strange, Nintendo increased its market share.
The current market condition is such that it is not only Nintendo, but the entire market that has not been performing well due to lack of hit titles in the former half of this year.

This chart shows the transition of U.S. market size. As NPD has reported, the U.S. market, which had grown twice as much in 4 years since 2004, declined this year.