IR Information

Corporate Management Policy Briefing/
Semi-Annual Financial Results Briefing
for Fiscal Year Ended March 2010
Oct. 30, 2009
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Nintendo has not been able to post year-on-year growth, but other companies are posting even larger declines.


…so, Nintendo here again increased market share.
Of course we shouldn’t be satisfied with this increase. The point is how we will recover the momentum in the next three months of holiday season.


This chart is based on market size of U.K., Germany, France and Spain.
It shows a steeper decline than the U.S., as the Pound became much cheaper against the Euro compared to last year. It cut nearly 480 million Euro of sales .


Under such circumstances, our sales figure could not surpass that of last year’s.


Even given this market situation, Nintendo platform maintained over half of market share.


We attribute the main reason of worldwide market contraction to the lack of hit titles across the industry in the first half of the year. So I would like to report on the million-seller titles on Nintendo platforms.


First, let me explain the Nintendo DS platform.
As of the end of September this year, Nintendo DS titles which had shipped more than a million units increased by five from first party that includes Nintendo and Pokémon, and by six from third party. Lifetime numbers are 42 from first party and 60 from third party.


As for Wii, Wii titles which had shipped more than a million units increased by three from first party that includes Nintendo and Pokémon, and by seven from third party. Lifetime numbers are 21 from first party and 43 from third party.
As people often say third party titles do not perform well on Wii, this may seem unexpected. If we compare the situation to the Nintendo DS after three years from its launch, there were 29 million-seller titles from first party and 28 titles from third party. Considering the fact that Wii has been out in the market less than three years since its launch, Wii titles, especially the third party titles, are reaching the million-seller mark much faster than on Nintendo DS.


The mid-term has proceeded as I have explained. But I believe most of you are interested in what the current situation is and if Nintendo can recover its momentum in the latter half of the fiscal year.


This chart shows the hardware sales situation of the Japanese market. I think many of you are reading the weekly sales report of Media Create. As you probably know, the current situation of Wii can not be defined as healthy.
It showed a rise in the summer but it did not continue. Also the price cut seems to have the least impact here than other parts of the world. It is our urgent mission to recover the momentum of Wii during the holidays, utilizing Nintendo’s strengths.


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